Free Shipping Discussed

Friday, December 16, 2011 @ 01:12 PM

Free shipping is a loaded phrase. 9 times out of 10 shipping is never really free. The product has already been marked up to include an amount sufficient to cover the costs of shipping. Many people see the words free shipping and will look no further. Honestly if they did looked a bit further, they may actually pay shipping to a company and actually pay LESS than if they go with a company that claims free shipping.

When a company marks up a product to cover shipping fees it is technically a crap shoot. The company needs to more or less pick a price that will cover shipping all over. Shipping in the same town for instance will be exactly the same as say from Florida to Alaska. Convenient for the long distance customer, not fair to the in town customer, and a crap shoot for the business.

Shipping companies actually don’t work that way. Distance is a major factor when it comes to pricing of shipping, as well as weight, over all size, even odd shaped products come into play. I have customers that find great pricing on the deep fryers that I sell. But for them to expect that a 300 lb. outdoor propane deep fryer‘s great price includes shipping is just wrong. An item like this will ship freight. It does not go into a typical brown, yellow, or white truck that you see every day. It ships in a large cargo truck or even a tractor trailer. Diesel prices are quite high right now. There is usually a fuel surcharge on almost anything that gets shipped nowadays. Besides, a 300lb. grill or deep fryer that ships across one state compared to the shipping price of a unit that ships across 50 states is quite a major difference.

So anyway, keep this thought in mind when making a purchase on line. Just because someone says free shipping, it doesn’t mean that you are getting the best deal. Take a little more time and get the best deal, not just because it says it’s FREE>

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